An American’s dopamine is worth its weight in gold – companies see most profit when they offer consumers even just the possibility of earning some kind of secret, though highly admired, reward, drawing attention and teasing their innate, alluring curiosity about “What if?” Consider Labubu’s blind box model. Didn’t get the plushie you wanted on your first purchase? Fear not, there’s always another chance!
“Prediction markets intentionally complicate gambling’s common definition, blurring the line between betting and trading by transforming curiosity about ‘what if?’ into a price.”
In just seven years, increased gambling culture in the U.S. has exposed sports betting beyond Nevada, and into a virtual economy that manages $100 billion wagered annually on online sportsbooks. Since 2018, when the Supreme Court outlawed the Professional and Amateur Sports Protection Act, a 1990s law that prohibited sports gambling, 1 in 10 Americans report having placed at least one bet within the last year. Today, 35 states, alongside Puerto Rico and Washington, D.C., have legalized sports betting in some form, growing the market from a previously niche, taboo activity to a mainstream economic powerhouse. Yet, there’s a new player in town: prediction markets. These markets allow trading on outcomes as varied as sports results, Taylor Swift’s streaming numbers, or the length of Donald Trump’s inauguration speech and the exact words he’s expected to share. But how exactly do these new markets differ from the gamble of sports betting?
Prediction markets intentionally complicate gambling's common definition. Platforms such as Kalshi and Polymarket allow users to trade against counterparties (other traders within the platform), rather than “the house,” similarly to stocks or futures. Furthermore, prices reflect the market’s assessment of probabilities, using a 0-100 scale. For example, 75 cents implies traders believe there is a 75% chance of that outcome manifesting, and a 25% chance that it does not. If someone bought 100 shares on a prediction, their profits would be calculated as the spread between $1 and the price at which the shares were purchased – the spread is then multiplied by the number of shares purchased at that time. This simulates a “trading” experience rather than traditional betting.
While sports betting is regulated on a state-by-state basis, prediction markets exist at the federal level, overseen by a government agency known as the Commodity Futures Trading Commission (CFTC). It’s a sticky situation: legal barriers prohibiting the interstate transmission of bets and wagers mean that semantics have proven to be a crutch for the survival of prediction markets. In an effort to curb regulatory scrutiny, platforms argue that trades are merely “event contracts” and, to abide by federal law, these contracts cannot rely upon an outcome related to terrorism, assassination, war, or other federally illegal activity. Such platforms face cease-and-desist letters; nevertheless, engagement continues to skyrocket. Kalshi alone handled $208 million in March Madness bets this year.
Profitability in the country has surged: $11.04 billion in 2023, $13.71 billion in 2024, and a recent industry estimate projects the prediction market sector will grow to nearly $95.5 billion by 2035, reflecting annual growth rates approaching 47%. Since the Supreme Court’s decision, this demographic has shifted from illegal bookies, which once claimed a $150 billion annual market. Now, much of recent activity is federally regulated – 70% of online bets placed today are legal compared to just 44% in 2019, which highlights a dramatic transition toward a transparent and monitored industry.
From an economic perspective, these platforms illustrate the inner workings of efficient markets. Traders incorporate public information, private insights, and probabilistic reasoning to demonstrate active sentiment on infinitely many events. Federally regulated markets enable transparent pricing, taxation, and oversight, contrasting with previously dominant illegal transactions. This lack of oversight deprived states of $700 million in annual tax revenue.
Because prediction markets’ earnings are not collected on the basis of betting returns and their operation under CFTC oversight associates them closer to futures than gambling, the IRS does not treat these profits the way it would winnings from a sportsbook – they’re fundamentally different from sports betting, and are neither gambling winnings nor capital gains. Instead, it is considered “other income,” similar to money received from odd jobs or freelance work, and there is often a lower tax burden. Sports betting requires reporting winnings using Form W-2G, whereas prediction earnings experience no automatic withholding, no flat tax rate, and no gambling classification – another incentive to take advantage of prediction markets.
The prediction markets, whether one chooses to directly associate them with gambling or not, have proven themselves to be functioning financial markets that aggregate dispersed knowledge and shape incentives, also revealing how individual decision-making under uncertainty interacts with broader economic and government structures. As regulation and technology continue to see outstanding intersections today and, likely, in the future, we should embrace more of the opportunities and challenges of incentive-driven decision-making between government and citizens in the digital age.